alison chen
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Duracell Ariana 2.0

Art Direction  •  Copywriting  •  Content Creation  •  Creative Development

Creating a social media ad with Ariana Madix and Ann Maddox after seeing online momentum around Vanderpump Rules and a mention about batteries.  

on social

After the success from the original Ariana and Duracell social media ad in 2023, we saw another opportunity on social media to create a follow up video with Ann, Tom's old assistant.

Ariana 2.0 gained lots of success and momentum on Instagram and TikTok. Many creators reposted the video with their initial reactions, causing the video to blow up even more.
Role: Art Director
CD: Kevin O'Connell, Hannah Rand
ECD: Jackie Blaze
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