Duracell x formula 1

Art Direction • Copywriting • Content Creation • Creative Development • Videographer • Editor

Duracell Scientist comes to the Las Vegas GP to promote Duracell's Built Different campaign with their Formula 1 Las Vegas Grand Prix sponsorship.

@duracell If you see me at the #LasVegasGP, don’t be shy. Yell out Power Boooooost. #LVGP #F1 @F1 Las Vegas ♬ original sound - Duracell

1.2+ Billion total impressions

With the goal of promoting the Duracell x Las Vegas Grand Prix sponsorship, we set out to raise awareness of the new Duracell Scientist campaign. We were able to reach 1.2+ billion total impressions throughout all social platforms with both paid and organic social media ads, making this activation our most successful yet with Formula 1.

@duracell Just added another Duracell x @Williams Racing collectors item! @francolapinto #WilliamsRacing #Motorsport #Pitstop #LasVegas #Race #TheHomeDepot ♬ original sound - Duracell

@duracell Raise your hand if you would want this Duracell x @Williams Racing collectors item! @francolapinto #WilliamsRacing #Motorsport #Pitstop #LasVegas #Race #TheHomeDepot ♬ original sound - Duracell

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