alison chen
work
about

Duracell socials

Art Direction  •  Copywriting  •  Content Creation  •  Creative Development  •  Videographer  •  Editor

Building online relevance and selling the only battery brand with Power Boost Ingredients.

29.8 million total impressions

By relating to culture moments and supporting the teams Duracell sponsors, the social media ads I created gained more than 29.8m total views.
Role: Social Art Director
CD: Kevin O'Connell, Hannah Rand
ECD: Jackie Blaze
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