alison chen
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Funyuns Practically no onion

Art Direction  •  Copywriting  •  Content Creation  •  Creative Development

Onion haters obviously hate Funyuns because they hate onions. Little do they know, Funyuns are made up of less than 2% of onions. 

Strategically placed OOH

Funyuns leans into their “less than 2% onion” weakness and turns it into a feature by marketing to new potential customers, onion haters.

on social

In a series of social videos, we challenge onion haters to try Funyuns or coffee. Once they pick coffee, we reveal there are more cockroaches in coffee than onions in Funyuns.
This is spec work.
Role: Art Director
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