Art Direction • Copywriting • Content Creation • Creative Development
Onion haters obviously hate Funyuns because they hate onions. Little do they know, Funyuns are made up of less than 2% of onions.
Strategically placed OOH
Funyuns leans into their “less than 2% onion” weakness and turns it into a feature by marketing to new potential customers, onion haters.
on social
In a series of social videos, we challenge onion haters to try Funyuns or coffee. Once they pick coffee, we reveal there are more cockroaches in coffee than onions in Funyuns.